Scaling Creative Teams & Leadership: Promoted from Senior Designer to Creative Director; built and led a high-performing design team of 6 (from 2), enabling the agency to double its client load while maintaining premium creative standards.

Mentorship & Talent Development: Mentored 5 junior designers, boosting team productivity by 200% and reducing client revisions by 50% through structured feedback, skill-building workshops, and a culture of accountability.

Revenue-Driving Creative Strategy: Spearheaded data-informed design processes that produced industry-leading ad creatives, directly contributing to 300%+ sales increases for clients and low-CAC campaigns across 50+ portfolios.

Operational Efficiency: Streamlined cross-functional workflows by assigning tasks based on team strengths, ensuring 100% on-time delivery and elevating creative quality.

Cost-Saving: Shot and edited photo/video content in-house, saving $5K+ per project in creator costs while maintaining brand-aligned creative excellence.

Cost-Saving Creative Leadership: Eliminated $15K in outsourcing costs by leading end-to-end video production, from concept to post-production, while maintaining broadcast-quality standards.

Brand Consistency Leadership: Shot and edited executive headshots and event videos, ensuring cohesive visual branding across 12+ international offices.

Operational Efficiency: Spearheaded Monday.com integration, improving cross-departmental workflow efficiency by 50% and reducing project delays.

Global Collaboration: Partnered with a 300+ member sales team to design high-impact sales decks and proposals, supporting enterprise-level client acquisition.

Creative Leadership & Revenue Growth: Directed all creative projects, including WordPress rebrands and marketing campaigns, directly contributing to 40% of company revenue through high-impact design solutions.

Portfolio Expansion: Managed 80-100 clients annually, fostering long-term partnerships by delivering data-driven creative strategies that increased retention and repeat business.

Operational Efficiency: Pioneered streamlined workflows for digital/print asset production, reducing project turnaround by 25% and enabling scalable client service.

Brand Transformation: Led the end-to-end redesign of the company website, enhancing UI/UX and boosting conversions through intuitive navigation and performance-optimized layouts.

Cost-Saving Innovation: Eliminated outsourcing needs by handling photography, video, and motion graphics in-house, saving $30K+ annually while maintaining premium quality

National Media Strategy: Spearheaded integrated marketing campaigns that secured organic features on CNN, MSNBC, The New York Times, and 15+ regional outlets, boosting brand visibility of some clients by 300% within the first year.

Budget-Savvy Innovation: Pioneered guerrilla marketing tactics and digital campaigns for lean budgets, driving 40% higher engagement rates compared to traditional channels.

Small Business Growth: Designed and launched 40+ small business websites, optimizing UI/UX to increase client conversions for small business across several industries.

Multimedia Storytelling: Produced and directed promotional videos and photography featured across national/local news platforms, amplifying reach to 500K+ viewers and elevating brand authority.

Completed my first rebrand at 24, as the Athletic Director of a private school. School brand remains, to this day, a recognizable one and a source of continuing revenue for the department through branded merchandise.

- Served as Marketing Director for Don’s Specialty Meats - a nationwide vendor of Cajun products. Rebranded the business.

- Worked as PA on multiple video sets including for local news magazines and Travel Channel spotlights.

- Served as Marketing Director for multi-national oil & gas company - serving in a primarily sales enablement role for outside sales people across the world and lead designer/purchaser for global trade shows.

- Created successful apparel line in New Orleans for NOLA Til Ya Die - served as Associate Creative Director for 2 years at height of business. My tenure brought in a younger clientele for the brand that had been treading water. At our peak, we shot national promos, rebuilt the brand into a more nationally focused “Til Ya Die” and participated in Vans Warped Tour 2017 as a featured vendor.